Liz Gass
Digital Communications Coordinator | City of Rochester
Liz Gass is a communications professional with the City of Rochester who loves turning complicated government information into clear, useful content people can actually understand. She's especially passionate about web strategy, digital accessibility and making government websites work better for everyone. When she's not untangling web content, she enjoys chasing her two kids and dog around, as well as cooking and hiking (when she finds the time).
How long have you been a member of MAGC?
4 years!
Why are you a member of MAGC?
I'm a member of MAGC because I love connecting with other government communicators across Minnesota, learning new ideas, and sharing strategies that make our work more effective--and sometimes a little more fun. It's a great way to stay inspired, stay current, and feel part of a community that really gets the unique challenges of public sector communications.
What's a communications skill you'd like to get better at?
I'd really love to get even better at data-driven storytelling--using metrics, surveys, and feedback to show the real impact of our communications. I'm always looking for ways to make our messaging not just clear, but measurable and persuasive for the people we serve.
What's your comms hot take?
Clear, human-centered communication isn't optional--it's the secret weapon of good government. If people can't understand what you're staying, what's the point?
How long have you been a member of MAGC?
4 years!
Why are you a member of MAGC?
I'm a member of MAGC because I love connecting with other government communicators across Minnesota, learning new ideas, and sharing strategies that make our work more effective--and sometimes a little more fun. It's a great way to stay inspired, stay current, and feel part of a community that really gets the unique challenges of public sector communications.
What's a communications skill you'd like to get better at?
I'd really love to get even better at data-driven storytelling--using metrics, surveys, and feedback to show the real impact of our communications. I'm always looking for ways to make our messaging not just clear, but measurable and persuasive for the people we serve.
What's your comms hot take?
Clear, human-centered communication isn't optional--it's the secret weapon of good government. If people can't understand what you're staying, what's the point?
