2024 Contest Categories

Click here for a general overview of the contest, including instructions for entering.

  • Projects are eligible for this year's contest if they were completed or published between January 1, 2023 and February 29, 2024. 
  • You may submit a project in one or more of the categories listed below. 
  • A separate entry (and a separate entry fee) is required for each entry in each category.
  • There is no limit on the number of entries you may submit.
  • Visit the contest rules page for more information about eligibility, deadlines, etc.
  • Click here to start or edit an entry.

Creative Achievement (4 categories)
Logo, Illustration or Graphic (combined in 2024 with Illustration or Graphic)
A logo, icon or icon set, or a general graphic. Provide examples of the items in use. Include a before-and-after look if applicable. 

Photography
An individual or a series of photographs with proof of publication or display. Describe any enhancements and manipulations made to the photos. If you make add or remove any significant elements in the photos, provide a copy of the original, unedited photos.

Writing

The text from a news release, feature article, opinion piece, speech, blog post or other writing used to educate, inform, or establish a policy position. Entries are judged on quality of writing only, not layout or design.

Humorous (NEW)

Best use of humor to creatively inform, educate, urge, or promote.  

Publications, Electronic or Print (3 categories)

Publications, Electronic or Print (3 categories)

Annual Report
An annual report distributed in either electronic or print format.


Multipage Publication (combined in 2024 with One-Page, and Program or Catalog)

A booklet, brochure, calendar, pamphlet or other multipage publication, distributed in electronic or print format.

Newsletter or Magazine

A periodical publication, distributed in electronic or print format. Upload PDFs or equivalent electronic files representing three consecutive issues published between January 1, 2022, and February 28, 2023. In your description, note how often the newsletter or magazine is published.
 
Video by Governmental Entities (8 categories)
Agency, Event, Program or Service Video
A video to educate or inform about an agency, event, program, or service.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Community Interest Video

An educational or informational video featuring community members, organizations, clubs, events, programs, or other stories that generate human interest.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Instructional Video

A training or demonstration video for an external or internal audience.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Interview, Talk Show or News Magazine

A regularly scheduled program reporting current events through reports, packages, interviews or conversations in studio or on location.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Promotional Video

A promotional or profile video, over two minutes in duration, highlighting an organization, event, program, or service.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Public Health or Public Safety Video

An educational or informational video highlighting public health or public safety agencies, issues, programs, or services.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Video Campaign or Series

A campaign or series of three or more segments to educate or raise awareness about an issue or topic.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.

Video Short or Social Media Campaign

A short video or series of three or fewer short videos for promotional purposes, public service announcing, or a social media campaign.
Videos entered in this category must be 2 minutes or less.

Video by Professional Vendors (NEW in 2024)

A video produced by a professional vendor.
Upload a video of up to 10 minutes. This can be continuous segment from a longer video or a single video combining up to 3 segments (separated by black) depicting beginning, middle and end. Judges will not watch more than 10 minutes of video per entry.


Plans and Projects (3 categories)

Marketing or Communications Plan
A marketing or communications planning document, new or revised, defining intended outcomes, strategies, and timeline for communicating with constituents about a specific project, program, or topic. Include documentation of implementation and results.

Public Information Project

A project to raise the profile of government or a government activity, program, service, or product. Submit all relevant material.

Special Event

An event to raise the profile of a government-related organization, agency, activity, program, service, or product. Examples include: a State of the County presentation, news conference, media event or open house, or an event for a specific audience not necessarily open to the public. Submit all relevant material.


Engagement (2 categories)

Community Engagement (combined in 2024 with Social Media Engagement)
An effort to increase community engagement, participation, and awareness, with documented proof of success. Projects using digital and non-digital engagement tools and techniques are eligible. Engagement tools are not limited to social media, community engagement platforms and services, blogs, microsites, podcasts, mobile apps, and chatbots.
DEI Advancement in your Community (NEW in 2024)
This new category is a chance to showcase communication advocating for and promoting diversity, equity, and inclusion in your community. We’re looking for examples of communications that:
    • Foster positive communication and promotes building relationships among persons of different races, ages, ethnic origin, gender, sexual orientation, religious backgrounds, or physical and mental abilities
    • Involve your community in events, projects, and efforts to increase diversity awareness in the community and workplace
    • Lead the way in advocating for change


Web design (1 category)

Website Design or Redesign

A new or significantly redesigned intranet or external website. If entering a redesign, provide screen shots or other access to the previous version of the site.


Special Achievement Awards (3 categories)

Communicator of the Year Award

    • Recognizes an outstanding effort made during the previous year.

Scott Pengelly Lifetime Achievement Award

    • Recognizes a remarkable body of work accomplished over the course of a career. 

New Communications Professional Award (NEW in 2024)

    • Recognizes an outstanding effort made during the previous year by a new-to-the-field professional by demonstrating special creativity or admirable initiative and showing a promising future in the field of government communications.


Questions?

If you have questions about these categories, please contact info@magconline.org

Minnesota Association of Government Communicators | 5775 Wayzata Blvd, Suite 700 | St. Louis Park, MN 55416
 info@magconline.org

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